Address
area 53, capital mall,1st settlement, new cairo.
+20 115 333 8011
SUMMARY
Imperia mekha coats are made in the Russian fashion house that specialized in women’s high fashion focusing on quality furs turning them into art with affordable price, Imperia mekha approached us to advertise their brand to stand out.
OUR ROLES
production house to make:
- Creative concept
- producing
- pre production
- photography
- videography
- post production
CHALLENGE
Competition between fashion brands is massive, and having our Everobust media house helps us to stand out and create a unique advertising plan to show the perfect details and quality of the imperia mekha new collection of original fur coats.
INSIGHTS
As the multitude of fashion outlets demonstrate, a large percentage of female consumers look to fashion icons and celebrities for wearable inspiration. Many women yearn to be part of glamorous experiences. We knew that by leveraging Imperia Mekha long-standing connection to the fashion world, we could create Photo and video shoot that would evoke a similar experience of glamour and exclusivity.
SOLUTION
____
THE ROAD TO SUCCESS
To inspire fashion-addict consumers we have to choose a fashion-icon to represent our brand, and having Razan elmaghrabi wearing the imperia mekha fur coats was absolutely a great influence and inspiration.
Videography
Photography
IMPERIA MEKHA STORE
RESULTS
Our work with Imperia Mekha distributed for online and offline marketing and within the first month there was a sold out of some coats. the campaign made a brand awareness in desired demographics and result of robust success.
STATS
200000
Total impressions
